We’d like to introduce you to Red Clay 2.0
Over 15 months ago Red Clay launched with the vision “to grant you permission to be the artist of your own home.” During that time we have found that we, collectively, weren’t the only ones in love with that idea. As you began to design and decide the Red Clay collection others took note. Today we announce a new Red Clay.
Today we introduce a Red Clay that doubles down on the commitment to allow you to be the artist of your own home on an even broader scale. Red Clay will move from a focus of co-creating our own collection to co-creating EVERYONE’s collections. Moving forward we are committed to the ethos that “great ideas come from anywhere” while being the home of those great ideas and connecting them to great brands.
Here’s how it will work:
- Brands | issue design projects on which the Red Clay Design community may collaborate
- Designers | submit work based on the project creative brief and deliverable
- Consumers | critique, curate and ultimately select the designs
- Brands | produce and sell the chosen designs in stores across the country
To that end, I’m sure this change begs many questions. Will Red Clay still craft its own products? Can I still buy Red Clay products? Who is the first brand partner? How do I participate in the first brand partner’s project? Answers to these questions will be clear in the coming weeks. Stay tuned as we transition to this new approach. We will keep you posted via Facebook, Twitter, email and our webpage.
Please click HERE if you are interested in joining the new Red Clay community as a designer. If you are interested in voting in future branded design projects click HERE.
These are exciting times at Red Clay and it’s important to note that they wouldn’t exist without you, the Red Clay community. Thank you for being passionate, loyal and honest. We promise to continue doing the same!
The Red Clay Team,
Abby, Ashley, Stephanie, Kurt & Harish
Posted on Wednesday, July 11th 2012